On June 2, “” “” “” “” “” “” “” “” “” “” “” “” “” “” “” “” “” “” “” “” “” “” “” In November 2019, “Qing Yu” was broadcast in Tencent video, iQiyi platform, and two broadcasting platforms “super-broadcasted” fees also triggered huge disputes. At the end of the year, the consumer Wu made Iqiyi to the court. On June 2, the Beijing Internet Court was pronounced by the case. The court believes that the “advanced on-demand” model itself is not proper, but the membership of the members should not be harmful. On the evening, Iqiyi publicly replied: “We retain the right to appeal, the launch of advanced on-demand models is to meet the growing content of the user. Thank you for the Beijing Internet Courts first instance court, no denying our exploration and try, affirmed The advanced on-demand model itself is not appropriate. “Contract disputes in default, according to the content displayed by Iqiyi official website member privilege page, the advanced on-demand is to meet the VIP member hopes to watch the need to watch in advance in advance, the new upgrade A service, the gold VIP member needs to pay. Under the premise of ensuring that ordinary users and VIP members originally broadcast time constant, iQiyi will provide this service to the content indicative of “advanced on-demand” (including but not limited to the corner / text description, etc.), detailed Will notify it before the content is broadcast. Wu is a gold VIP member of Aiqiyi, which believes that iQiyi implements “paying advances” in the way, “Qing Yu Ye”, invading its legitimate rights and interests, and 奇 爱 艺 至Beijing Internet Court. The judgment confirms that the “Iqiyi VIP Member Service Agreement” introduction second part of the content is invalid; confirming that some of the “Iqiyi VIP Member Service Agreement” section 3.5 is not effective on the plaintiff Wu, Iqiyi needs to compensate Wu A notarized loss fee of 1,500 yuan, and provides the 15th “Gold VIP member” rights. The court believes that the specific content of “advertising privileges” and “members exclusive recommendations” are clearly agreed in the VIP Member Agreement. It will showcase the video of the video will still have other forms of advertisements; in the VIP member rights introduction page, Aiqi The Art Company explicitly states the specific content of “advertising rights” in the way of text description and picture example. Iqiyi Platforms played in the film and television drama or the exclusive recommendation with the above agreed, Iqiyi Company did not breach. In this regard, Zhao Ming, a partner of the China Middle School, said in an interview with the “Securities Daily” reporter, shapeOn the form of (ordinary public meaning) Iqiyi lost, essentially (legal significance), the court did not judge the love of oddi default, but the special provisions of the gold member of Wu (plaintiff) did not have legal effect, It did not take this to recognize the entire agreement default or invalid. “In short, iQiyi has not violated contracts, but in order to unilaterally add some obligations to users (consumers) on the basis of the original contract content, these additional obligations are invalid, but It doesnt cause the original contract to be invalid, and it will not lead to the fundamental default. “Zhao Ming further said. “Exceeding” is still going? Du Ying, a professor of the Law School of the Central University of Finance and Economics, “The court balanced the healthy development of consumer interests and Internet companies. The signing, changes in electronic contracts, changes, and its specialty, not only should consider it Realistic feasibility, it is also necessary to take into account its economic efficiency. The judgment of this case cannot lose the interests of members after the contract changes, the purpose is to continue to develop forward for the entire video industry. Let users see more good programs The platform can also get both users, get enough profits, promote benign circulation. So, is the decision affect the sustainability of the “advanced on-demand” mode? “The mode of super-broadcast mode is very difficult.” An analyst who did not want to be famous, said to the “Securities Daily” reporter, “The present, the three main video platforms of Ai Teng are in the state of all year loss, only improve the loss of the platform, Domestic film and television works can have more production space, the end of the audience, platform, and multi-party benefits. In fact, a variety of charging modes have always been the mainstream operation mode of the international video platform. Another analyst believes that “the main question of iQiyi is not enough. Under the current situation, the rich membership system is the road to the development of video platforms, and the domestic copyright awareness has not been strong. Everyone It is used to the free Internet content, so when the copyright is modeled, it is especially difficult to advance the charging mode. However, from a mature business model, the video platform does not have a ladder fee system, there is no sufficient paid content. It is difficult to ensure continuous operation. This is a loop. “On May 23, iQiyi launched a new member package:” Star Diamond VIP “member, priced is about 40 yuan / month (continuous renewal). The core equity of the new package is mainly free to watch all the advances of Iqiyi.On demand drama and implement mobile phones, tablets, computers, TV, and VR. Guangfa Securities Council pointed out that it is expected that other video websites or will also follow into the establishment of their own unique VIP systems.